Product Overview The GEL-Burz 1 is the historic debut silhouette from the groundbreaking partnership between Bulgarian designer Kiko Kostadinov and ASICS. Originally released in early 2018, this shoe single-handedly redefined the intersection of high fashion and technical running footwear. Among the initial drop, this striking "Limeade" fluorescent yellow pair is universally recognized as the definitive grail of the collection. Its legendary status was permanently cemented when Kanye West famously added it to his personal footwear rotation, sending shockwaves through the sneaker and archive fashion communities.
Key Design Elements
Iconic Debut Colorway: Draped in an electric, high-visibility fluorescent yellow palette that masterfully showcases Kiko's signature industrial color theory.
Hybrid Technical Architecture: Features an expertly engineered upper that fuses design elements from the ASICS GEL-Nimbus 20 and GEL-Venture 6, overlaying lightweight mesh with a sleek, protective rubberized chassis.
Premium FlyteFoam & GEL Cushioning: Grounded on ASICS’ top-tier performance tooling, providing exceptional bounce, impact absorption, and all-day comfort without compromising its avant-garde look.
Minimalist Brand Presence: True to Kostadinov’s design ethos, the shoe relies on aggressive paneling, texturing, and geometry rather than overt logos to make a statement.
Sizing & Fit Profile
Tagged Size: EU 42 (US 9 / UK 8).
Fit Note: Fits true to standard ASICS running shoe conventions. It offers a supportive, secure midfoot lockdown with a streamlined toe box, making it exceptionally comfortable for daily city commuting.
